We've had a makeover

November 16, 2006

Dear Advertiser,

PLoS, the open access online publisher of advances in science and medicine, has redesigned its journal websites and they are now live.

The content of PLoS Biology, the flagship title, and the other journals in the PLoS family, has always been first-rate as indicated by impressive global media coverage and impact factors. Now the design matches it.

Our 260,000 unique visitors every month to all our sites plus loyal advertisers and prospects can now enjoy dynamic and easy-to-use journals that feature:

Prominent new advertising realty - horizontal banners are available across the sites and there are also full and half skyscrapers on the home pages.

Enhanced discoverability - new navigation tools and captions encourage longer browsing and engage many different user demographics.

More touchpoints - to ensure users can share content with their peers and can quickly join the thousands of people already receiving eTOC alerts.

Greater audience participation - stronger messaging gives users more opportunity to engage with PLoS via blogs, surveys and e-letters.

By advertising in this new and exciting environment you'll be reaching many thousands of talented scientists and researchers who spend money on scientific products and services.

You'll also support a paradigm-shifting nonprofit whose goal is to ensure that anyone, anywhere on the planet with internet access can read the latest scientific reports unhindered by artificial barriers such as subscription fees.

Visit our newly redesigned sites today. We'd love to know what you think of our new look, so please feel free to email your comments to advertise@plos.org.

Warmest regards,

Patric Donaghy
Advertising Account Executive
Email: pdonaghy@plos.org
Office: 415 564 8612

P.S. This is a busy time for PLoS - watch out for PLoS ONE, the new peer-reviewed community site for all valuable research.