September 29 , 2006

Dear Colleague,

We’d like to draw your attention to a research article published online in PLoS Clinical Trials, entitled "The Effects on Saturated Fat Purchases of Providing Internet Shoppers with Purchase- Specific Dietary Advice: A Randomised Trial" by Bruce Neal and colleagues.

The Study

It is already known that providing dietary advice can bring about improvements in diet, such as reductions in fat consumption or in saturated fat intake. However, many such dietary interventions are expensive.

In this randomized trial, participants using an internet shopping system were offered the chance to receive either general dietary advice, or tailored advice, which prompted them to replace items with alternatives lower in saturated fat.

Why Publish in PLoS Clinical Trials?

"We hope that by publishing the article in an open access journal like PLoS Clinical Trials, the results will reach the maximum possible number of people, worldwide."

Rachel Huxley, The George Institute, Australia, an author of the study

>>> More reasons to publish in PLoS Clinical Trials

PLoS Clinical Trials

PLoS Clinical Trials is an international peer-reviewed, open-access journal that publishes results of randomized trials from all medical and public health disciplines. The journal’s aim is to increase the breadth of clinical trials reporting and thus ensure that all trials on human participants are reported in the peer-reviewed literature and accessible to all.
If you find this new article of interest, you can:

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  • Submit your next great paper to PLoS Clinical Trials.
  • Forward this email to colleagues—all PLoS Clinical Trials papers are open access.

With best regards,

Emma Veitch, PhD
Publications Manager, PLoS Clinical Trials
eveitch@plos.org